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BLUEPRINT
The 2026 Operating Letter is live →

The Blueprint Company

Seven divisions. One operating system.

the platform between every major transaction the businesses we partner with will ever make. from first system build to final exit.

Free Audit Explore Divisions

Trusted by owner-operators and Fortune 500 brands

  • LAMBORGHINI AUSTIN
  • ROLLS·ROYCE HOUSTON
  • JK·WELDING
  • OLLIN SPIRITS & MEDICINE
  • TRAILS WEST GATE COMPANY
  • CERAMIC COATING TEXAS
  • TWMHTX

  • High Performer

    Spring · 2026

  • Best Support

    Mid-Market

  • Best Est. ROI

    SMB · 2026

  • Leader

    Texas · 2026

  • Top 50 Operator

    ABJ · 2025

Built for three audiences

Who are you building for?

The North Star

“we meet them at the beginning of their journey and we are still there at the end — building their systems, growing their marketing, connecting them to capital, scaling their operations, and when they are ready, introducing them to the buyers who want exactly what we helped them build.”

— The Blueprint Thesis

The Platform

Seven divisions. Built to carry a business through every stage of its life.

The Operating System

See the platform, not just the pitch.

five surfaces of the blueprint operating system, all wired into one chassis. every screen below is what a client actually logs into.

01 · Systems

Every lead, every text, every dollar in one pane.

we deploy a single source of truth for your business — CRM, pipelines, communications, automations, dashboards. the moment a lead hits the form, the whole machine moves.

  • CRM + pipelines built around YOUR sales motion
  • inbound calls, SMS, email, IG, FB — one inbox
  • every status change kicks off the next workflow
See the Systems division →
app.blueprint.os / systems
Inbox
Pipeline
Contacts
Calls
Tasks
Reports
New 18

Alvarez & Sons

$12.4k

Vista Welding

$8.0k

Qualified 11

Hill Country Auto

$24.0k

Mason Spirits

$15.5k

Proposal 6

Trails West Gate

$48.0k

Won 9

JK Welding

$32.0k

$2.4M

Pipeline tracked in 90 days · JK Welding

02 · Marketing

Ads + content + CRM wired as one loop.

the marketing engine pumps demand into the same pipeline your ops team works from. every dollar of ad spend is tagged to the lead, the call, and the contract.

  • paid + organic ad management with closed-loop attribution
  • content + email + SMS sequences synced to pipeline stage
  • live campaign dashboard your CFO can read
See the Marketing division →
app.blueprint.os / marketing

Cost per qualified lead

7d30d90d
Apr 1 Apr 30

Spend

$48,221

↑ 12%

Leads

1,142

↑ 38%

CPQL

$42.21

↓ 19%

Channel mix

Meta · 42%Google · 28%Email · 18%Other · 12%

+38%

Qualified leads · Lamborghini Austin

03 · Financial

The same numbers your CFO sees, live.

bookkeeping that runs daily, not monthly. a CFO-grade P&L you can open from your phone. an exit-readiness score that updates every time you ship.

  • CFO-grade books, closed weekly
  • cash, P&L, AR/AP, runway — one dashboard
  • exit-readiness score recalculated on every close
See the Financial division →
app.blueprint.os / financial

Exit-readiness

94 / 100

↑ 8 since Q1

Cash on hand

$418,920

Runway

14.2 mo

Gross margin

62.1%

EBITDA

$84.2k

P&L · last 6 months

Apr 2026
N
D
J
F
M
A

94 / 100

Exit-readiness score · Ollin Spirits

04 · AI

Your operating partner, on call.

a named AI operator that sits inside your workspace. answers questions about your business using YOUR numbers. drafts contracts. follows up on leads. trained on your SOPs.

  • custom-trained on your books, CRM, SOPs
  • drafts contracts, follow-ups, recap emails
  • routes the human-needed calls to the right person
See the AI division →
app.blueprint.os / ai

Blueprint AI · Operating Partner

Online · trained on your books

how much should I quote the Vista welding job?

based on your last 6 jobs of similar scope (avg margin 41%), and Vista's payment-on-net-15 terms, quote $24,800 — that gives you 38% margin after materials and labor. want me to draft the SOW?

draft sow explain

Hours saved · this week

11.4

Tasks handled

228

Routed to you

7

11 hrs

Owner time saved / week · Trails West

05 · Academy

The playbooks we use, packaged for your team.

every SOP, every script, every dashboard template — recorded, written, and assignable. onboard a new hire in days. graduate a sales rep into an operator.

  • 100+ video lessons mapped to the 7 divisions
  • assignable courses w/ completion tracking
  • live cohorts every 6 weeks · austin + virtual
See the Academy division →
app.blueprint.os / academy
Module 04 · Lesson 12
14:22

How to close the books in 60 minutes

Brand kit

100%

CRM setup

100%

Books closed weekly

60%

Hiring an ops manager

0%

Exit-readiness audit

0%

94%

Course completion · Ceramic Coating TX

The Flywheel

Every relationship deepens the platform.

acquire. service. data. retain. connect. exit. replenish.

01

Acquire

media, books, events, AI, paid ads bring owners in.

02

Service

seven divisions deliver real operational wins.

03

Data

every engagement deepens proprietary SMB intelligence.

04

Retain

monthly retainers compound into stable recurring revenue.

05

Connect

capital and partner referrals generate kickback income.

06

Exit

blueprint facilitates PE acquisitions; 10% of deal value.

07

Replenish

academy grads become future clients, employees, referrals.

Featured outcome

Case Study · 002

LAMBORGHINI

AUSTIN

Automotive · Luxury retail

Five divisions. Twelve weeks. A 38% lift in qualified leads.

we rebuilt their CRM, paid media, content, dashboards, and bookkeeping as one connected operating system. the showroom team now sees a lead, a campaign, and a margin number in the same pane.

qualified leads / mo
+38%
cost per test drive
−42%
full deployment
12 wk

divisions deployed

  • Systems
  • Marketing
  • Financial
  • AI
  • Consulting

"the team works with the urgency of a startup and the discipline of a CFO. that combination did not exist in the market until we found them."

— Director of Operations · Lamborghini Austin
Read the full story → See all case studies

By the numbers

  • Divisions

    7

    public-facing pillars covering every dimension of growth.

  • Build Start

    $2,500

    the upfront price to begin the systems build-out.

  • Retainer Floor

    $497

    monthly access fee — stop paying, lose access.

  • Referral Cut

    10%

    across lending, logistics, and PE deal facilitation.

The Client Journey

From cold ad to PE exit. Nine steps.

every premium blueprint client moves through a structured, multi-stage process. one delivery system. no chaos.

  1. 01

    Cold Traffic & Ad

    targeted paid ads and organic content reach owner-operators experiencing operational inefficiency.

  2. 02

    Call Booking

    the receptionist qualifies and books discovery calls. a GHL nurture sequence keeps prospects warm.

  3. 03

    Sales Call

    we understand the business owner’s pain points and present the appropriate blueprint offer.

  4. 04

    Onboarding Call

    deep-dive: analyze the business, identify bottlenecks, architect the exact system to build.

  5. 05

    The Build

    build team executes in parallel — CRM, automations, brand, landing pages, copy, campaigns.

  6. 06

    Delivery Call

    the manager walks through every component and how it connects to the client’s goals.

  7. 07

    Training Call

    the systems engineer trains the business owner on their new infrastructure.

  8. 08

    Ongoing Retainer

    $497/mo (systems) or $5,000/mo (marketing) for support and optimization.

  9. 09

    Case Study Follow-Up

    Troy personally follows up 6–12 months post-delivery. results data, case study, PE readiness.

Integrations

We plug into the stack you already run.

we don't rip and replace. we connect the systems you already have, wire them as one pipeline, and put the data behind a single dashboard. 50+ native integrations and an API for everything else.

See all integrations →
  • HubSpot CRM
  • Salesforce CRM
  • GoHighLevel CRM
  • Pipedrive CRM
  • QuickBooks Books
  • Xero Books
  • NetSuite Books
  • Stripe Payments
  • Square Payments
  • Shopify Commerce
  • WooCommerce Commerce
  • Meta Ads Ads
  • Google Ads Ads
  • TikTok Ads Ads
  • LinkedIn Ads Ads
  • Klaviyo Email
  • Mailchimp Email
  • Twilio SMS
  • OpenAI AI
  • Anthropic AI
  • Zapier Glue
  • Make Glue
  • Notion Docs
  • Slack Chat
  • Gmail Mail
  • Outlook Mail
  • Calendly Scheduling
  • Google Calendar Scheduling
  • + 30 more · or your own via API

Resources

The thinking behind the system.

Browse the library →
Insight

Why the next decade favors the operating partner, not the agency.

a 2026 letter on why the old vendor model is breaking and what replaces it.

12 min read · Troy Valles

 Insight

The five numbers every owner-operator should know by Friday.

cash, gross margin, CPQL, CAC payback, runway — the weekly scoreboard.

7 min read · finance team

 Insight

How we onboard a $4M business in 30 days.

the exact deployment plan we run across systems, marketing, and books.

9 min read · ops team

 Podcast · Ep 014

How JK Welding built a $2M pipeline in 90 days.

47-min conversation with the founder on systems, AI follow-up, and the operating loop.

Play episode Playbook

The 30-day CRM rebuild.

step-by-step playbook + spreadsheets + automations we deploy on every Systems engagement.

Download the playbook

The Founder

Built by Troy Valles. From Austin, for owner-operators.

BLUEPRINT · FOUNDER · 01
AUSTIN, TX

Troy Valles

Founder & CEO · The Blueprint Company

regular people building real businesses for their family — that’s who we serve. we close the gap between where they are and where they could be, with every tool, service, and connection under one roof. and we earn at every stage of the journey.

Five principles we operate by

  1. 01

    People first

    genuinely help business owners succeed, and revenue follows.

  2. 02

    Infrastructure before growth

    systems and operations must precede marketing scale.

  3. 03

    Data is the moat

    every client relationship deepens the platform’s intelligence.

  4. 04

    Build institutions

    designed to outlast any individual. not businesses.

  5. 05

    The exit is the product

    every business we touch should eventually be exit-ready.

As featured in

  • Bloomberg
  • Forbes
  • TechCrunch
  • Inc.
  • Entrepreneur
  • Fast Company
  • Austin Business Journal

Careers

Build the institution.

we're hiring across all 7 client-facing divisions and 4 internal ones. operators, builders, and obsessive doers welcome. austin office + remote.

See all open roles →

Partner Program

Earn 10% on every business you send our way.

consultants, agencies, accountants, brokers, M&A advisors — anyone in the business of helping owner-operators. introduce a client. we close, build, and operate. you get paid for the life of the engagement.

Apply to partner → Estimate your earnings
  • 01

    Refer

    send the intro. one email or a calendar drop.

  • 02

    We close + build

    we deploy the operating system across the divisions they need.

  • 03

    You get paid

    10% of every dollar — month after month, for the life of the contract.

Ready?

Get the free audit.

30 minutes. we map your business across the 7 divisions. you leave with a written plan — whether you work with us or not.

Book free audit Or call now · (512) 555-0199
  1. 01

    Pick a slot

    30 min on the calendar. no card, no deck.

  2. 02

    Map the gaps

    we walk through the 7 divisions and find the bottleneck.

  3. 03

    Get the plan

    a written, prioritized roadmap by EOD.

avg. response < 4 hours SOC 2 Type II references on request

May 2026

MTWTFSS

Thursday, May 22 · CT

Confirm 1:00 PM CT →

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